John Agwunobi, Florida State Health Director during the 2001 Anthrax attacks.The 1918 influenza pandemic created terror
in the hearts of the populace mainly because the messages going out to the public
were sanitised and minimised in an attempt to reassure the public; unfortunately, it backfired.[1]Pandemics are
a great threat even in this so-called postmodern, post-information age.We are not yet so smart
that we can even anywhere near be confident about our ability to respond adequately to
disaster.The Narrator of the War of the Worlds (2005) said, "They were undone, destroyed, after
all of man's weapons and devices had failed, by the tiniest creatures that God in
his wisdom put upon this earth."[2]It is these tiniest things that threaten us too.Small, large,
and many things in-between threaten our very existence.But do we panic?No!We plan for everything we
can plan for; we prepare; we respond as adequately as we can; and then we
recover.One of the overriding keys is adequate communications.The following principle is a great starting guideline
when delivering messages in your crisis:REMEMBER THE STARCC PRINCIPLEIn a crisis, your message to employees
and the media must be:1. Timely: Frightened people want information now.Why would we delay?It Nike Tn makes
no sense other than to protect our own fears; it speaks not of concern for
would-be carers and responsible persons of people who would be destitute without the appropriate information.Information
is power but only when it is current.3. (2008, August 10). there's some pain involved
in 'de-complexifying' the message.People deserve to hear things plainly.2. Credible: Empathy and openness are your
keys to credibility.We put ourselves in their shoes.It isn't hard to understand where people are
at if we do this.It's a necessary step.We are not only credible in our standing
to do our jobs; we must also promote our credibility by actually understanding where everyone
fits in and communicating with honesty and integrity accordingly.6. 72.Cited from John Barry, The Great
Influenza: The epic story of the deadliest plague in history, (Penguin Books, 2004), p. "I
think it's absolutely critical as a leader to deliver an honest message, a message that
contains all the parts, the good and the bad."-Dr. 'Elegant Simplicity' - Achieving It. Date:
September 19, 2006), p. Retrieved October 4, 2008, from http://ezinearticles.com/?Elegant-Simplicity---Achieving-It&id=1397709[4] Ibid, http://www.ready.gov/business/_downloads/pandemic_influenza.pdf... Wickham. Simple: Frightened
people do not want to hear big words.Only the clearest and most concise tn requin messages will
do.It is surprising how simple, yet effective we can make our messages.Unfortunately, we often have
to employ 'elegant simplicity' to achieve it[3]i.e. Accurate: Frightened people will not get nuances, so
give it straight.Much care needs to be taken to transmit the right message in the
right way so it won't or can't be misconstrued.We can assume the default that people
will ordinarily become confused.Therefore, there's no room for communicating complexities and intricacies, so we don't
waste our time or theirs by trying.We must be functional.4. Whole STARCC Principle attributable to
this site.Steve Wickham is a safety and health professional (BSc) and a qualified lay Christian
minister (GradDipDiv). 462.[2] http://www.imdb.com/title/tt0407304/quotes[3] "When we achieve simplicity in a way that includes all the
complex issues that must be taken into account we have achieved elegant simplicity." Cited from:
Wickham, S. Consistent: The slightest change in the message is upsetting.[4]This is the hardest thing
to achieve because communicating to varying parties dictates different messages, right?Wrong.We might need to communicate
different things and in different ways, varying the message as new information comes to light,
but the essence of the message needs to be the same; there must be a
common thread that links it all together--the thread that speaks of consistency of information.A huge
danger is leading people to assume or believe, based on inconsistent information, that agencies or
their employer are lying or not telling the whole truth.People are quick to assume the
worst.This entire article was constructed to support the principles and intent of the US Dept
for Homeland Security document, Pandemic Influenza - Preparedness, Response and Recovery: Guide for critical infrastructure
and key resources.This document was published on September 19, 2006.Copyright © 2008, S. All Rights
Reserved Worldwide.[1] US Dept for Homeland Security, Pandemic Influenza - Preparedness, Response and Recovery: Guide
for critical infrastructure and key resources (Pub. J. He sits on a Local Emergency Management
Committee on behalf of his company. Relevant: Answer their questions and give action steps.Make it
real for people who need real information.Again, information is power only if it provides real
things to do that will actually help.We don't tell people to do things they can't
do or don't know how to do.5. His key passion is work / life balance
and re-creating value for living, and an exploration of the person within us..
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